The MVL Group

Discovery Research Group falls under the corporate umbrella of The MVL Group of market research companies.  

The MVL Group was formed in 1998 as a holding company for market research organizations.  The MVL Group operates three separate and independent divisions (Market Research Data Collection, Full-Service Market Research, and Online Market Research) that encompass all aspects within the marketing research industry.  Their corporate business approach is to acquire solid, stable and reliable market research companies, consolidate their accounting and IT function and platforms to ensure market research best practices can be met and ensured, and then allow the organizations to do what they do best...run their market research companies and conduct market research.  Each organization that falls under The MVL Group operates independently of the others.  They do not share sales force or operations staff.  This allows clients of The MVL Group companies to receive the best of both worlds, a Honomichl Top-50 company, with the resources and stability of a large company, that operates like the market research company you've always worked with.  The MVL Group of companies include: 

Data Collection Companies: 

• Discovery Research Group
• Discovery National Qualitative Network (NQN)
• PhoneBase Research
• QuickTest/Heakin

Full Service Market Research Companies:

• Marketing Research Services Inc. (MRSI)
• Target Research Group

• Active Group
• Carbonview