For those who suffer with arthritis, the pain they feel extends well beyond the physical characteristics of the disease. Arthritis impacts people on an emotional level that is just as impactful as the physical condition. Because the pain of arthritis is both physical and emotional, those wishing to effectively communicate the benefits of any treatment regimen must demonstrate an understanding not only of the physical impact of arthritis, but also the associated emotional impact.
Focusing on the emotional aspects associated with arthritis, this study was grounded in phenomenology – the way individuals ascribe meaning to things and then relate that meaning to their experience. In other words, arthritis sufferers all share similar experiences with regard to joint pain, but the meaning they ascribe to this experience is unique and subjective. This subjective meaning results in a variation of emotions among those that suffer from arthritis. It is these subjective emotions that this study aims to identify and examine by looking at the crucial properties and structures of the emotional experience.
Sufferers of arthritis describe their condition very differently using very different words and terms. The aim of this report is to leverage market research techniques to understand this meaning they ascribe to their world.
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