Discovery Research Group's survey data tabulation specialists have the knowledge, flexibility, and experience to help you get the most information possible from your survey data.
Data Tabulation that meets your needs
Every survey question has its own purpose and value. No single way of tabulating market research data is correct for every type of market research question. It takes knowledge and experience to understand the most effective approach for tabulating each question type. Discovery Research provides that knowledge and experience.
We want your data to be accurate just as much as you do! If your data tabulations are incorrect, you are at risk for making market research based decisions that are incorrect. Discovery Research understands the importance of providing accurate information so you can make informed decisions. Every set of data tabulations go through two quality checks to ensure that the market research information we provide is correct and meets your expectations.
Options that make your tabulations more meaningful
Discovery Research can provide horizontal and vertical percentages, rankings, multi-question summaries, measures of central tendency and dispersion, nets and totals, significance testing, and a variety of other statistical options as needed.
Beyond tabulation - advanced statistical analysis
If you need something more statistically advanced than simple data tabulation, Discovery Research can provide a full range of statistical analyses. We have the capability to provide perceptual maps, regressions, market segmentation, and a variety of other advanced statistical methods and measures.