Our "Do Not Call" Policy

Benefits of Participating in Surveys

The market research industry is dedicated to providing valuable information to companies regarding their products and services, customer satisfaction and loyalty, and customer needs. Market research:

  • Helps companies identify, understand, and meet consumer's wants and needs.

  • Saves consumers money by providing market research data that helps  reduce the costs associated with new product development and helps to avoid new product failures.

  • Assists companies and service providers in improving the quality and usefulness of the products and services they offer.

  • Improves the way companies treat their customers by identifying customer satisfaction areas of improvement.

By answering market research surveys, consumers can make their opinions on products, services and issues heard. By providing direct feedback, the customer can influence products, services, processes and offers.

Likewise, political polling and social science research is also very important. By providing your opinions you can:

  • Inform decision makers about the topics that concern citizens the most.

  • Help political decision makers form public policy.

  • Make sure that those in a position to make important social changes hear your voice.

Almost 72 million Americans per year are interviewed in market research studies and political polls. Remember to participate the next time a researcher invites you to express your opinion - it's your opportunity to be heard!

Telephone Number Lists

As a market research company, rarely do we start with a customer list or other predetermined list of telephone numbers to call.  In the majority of cases, we eliminate survey bias through Random Digit Dialing and Random Sampling.

Random Digit Dialing (RDD)

RDD is a selection of telephone numbers where the digits in the numbers are picked by chance, often randomly generated by a computer. This sampling technique allows listed, unlisted, and new telephone numbers an equal chance to be called.

Random Sampling

Given a specified sampling procedure, all consumers within the known population have an equal chance to be selected for the research process.

Discovery Research Group's Code of Responsibility

All employees of Discovery Research Group promise to:

  1. Never represent a non-research activity to be opinion and marketing research, such as:

    • questions whose sole objective is to obtain personal information about respondents whether for legal, political, commercial, private or other purposes

    • the compilation of lists, registers or databanks of names and addresses for any non-research purposes (e.g. canvassing or fund raising)

    • industrial, commercial or any other form of espionage

    • the acquisition of information for use by credit rating services or similar organizations

    • sales or promotional approaches to the respondent

    • the collection of debts.

  2. Never use information to personally identify respondents without the permission of the respondent except for those who check the data accuracy or are involved in processing the data. If such permission is given, the interviewer must record it at the time the permission is secured.

  3. Respect the respondent's right to withdraw or to refuse to cooperate at any stage of the study and will not use any procedure or technique to coerce or imply that cooperation is obligatory.

  4. Obtain permission and document consent of a parent, legal guardian or responsible guardian before interviewing children 13 years of age or younger. Prior to obtaining permission, the interviewer will divulge the subject matter, length of the interview and other special tasks that may be required of the respondent

  5. Give respondents the opportunity to refuse to participate in the research when there is a possibility they may be identifiable even without the use of their name or address (e.g. because of the size of the population being sampled)

  6. Treat the respondent with respect and not influence a respondent's opinion or attitude on any issue through direct or indirect attempts, including the framing of questions.

  7. Conduct themselves in a professional manner and ensure privacy and confidentiality.

  8. Make factually correct statements to secure cooperation and will honor promises made during the interview to respondents, whether verbal or written.

For more information, read http://www.mra-net.org/codes/expanded_code.pdf

National Do Not Call Legislation

Discovery Research Group welcomes state and national legislation that limits aggravating sales calls. We feel that over time this legislation will help citizens better understand the difference between sales calls and legitimate market research calls, and that the end result will be higher participation rates and higher data quality for all researchers.

Sometimes respondents confuse legitimate research companies with telemarketers and think that National "Do Not Call" legislation applies to both types of companies equally. This is not the case. Here are some examples:

[Do Not Call legislation] "generally exempts polls without an explicit commercial purpose" (Margaret Adler, Attorney Advisor, July 17, 2003, FCC Policy Directorate)

A "seller" is one who conveys a "message [that] is initiated for the purpose of encouraging the purchase of or rental of, or investment in property, goods, or services, which are transmitted to any person." [See Report and Order, FC-03-153: Rules and Regulations Implementing the Telephone Consumer Protection Act of 1991 (Public Law 102-243, 47 United States Code 227)].

"We also note that calls that do not fall within the definition of "telephone solicitation" as defined in section 227(a)(3) will not be precluded by the national do-not-call list. These may include surveys, market research, political or religious speech calls." [See Report and Order, FC-03-153: Rules and Regulations Implementing the Telephone Consumer Protection Act of 1991 (Public Law 102-243, 47 United States Code 227)].

"The Committee does not intend the term telephone solicitation to include public opinion polling, consumer or market surveys, or other survey research conducted by telephone. A call encouraging a purchase, rental, or investment would fall within the definition, however, even though the caller purports to be taking a poll or conducting a survey." [See Report and Order, FC-03-153: Rules and Regulations Implementing the Telephone Consumer Protection Act of 1991 (Public Law 102-243, 47 United States Code 227)].

Discovery Research Group does not cross-compare any of our project specific phone lists against the National "Do Not Call" registry.  By excluding any selected potential household, we would be eliminating individuals who may be interested in voicing their opinions or concerns.  It is our responsibility to attempt to gather the opinion of each household in our sample list to ensure that the market research data we gather is accurate and the market research methodology is pure.

If you are still strongly opposed to participating in legitimate research studies that help companies, political parties, and government agencies accurately understand public opinion, simply tell our interviewer that you would like to be taken out of the sample we are calling from. This should result in no additional phone calls.