Discovery Research Group offers state-of-the-art IVR survey data collection capabilites. The IVR data collection method refers to the use of a pre-recorded voice that surveys respondents and uses a telephone keypad to provide survey participants the ability to key their responses to numeric rating questions (i.e. 1 = very dissatisfied & 5 = very satisfied). Our IVR hosting capabilities consist of IVR surveys that are either inbound, where market research respondents call a toll-free number to participate (available 24 hours a day) or outbound, where customers, employees or random households are contacted by our automated system directly.
Most IVR market research questions are close-ended research questions using a telephone key pad to enter responses; while some IVR survey questions include open-ended recorded voice responses which allow clients to hear, in the respondent's own words, the reason for their answer choices. On completion, these open-ended responses can be coded and categorized using Discovery Research's in-house coding capabilities. Utilizing our in-house resources, Discovery Research programs and customizes IVR research surveys to collect IVR survey data quickly, accurately, and cost effectively.
IVR DATA COLLECTION FEATURES
Discovery Research uses in-house developed software to create market research surveys that are automated and collected without the use of telephone interviewers. Some of the features of this IVR survey solution include:
- Inbound or outbound IVR data collection capabilities, allowing you to choose between either dialing into the IVR system or allowing Discovery Research to initiate the call to potential respondents. Both methods may be accomodated simultaneously.
- Audio recording of open-end responses into electronic formats.
- Password security controls on request.
- Multi-language capabilities.
IVR DATA COLLECTION ADVANTAGES
Market research projects that use this market research method can expect:
- Standardization of the survey experience - every respondent hears the survey delivered in the exact same way.
- Quick, accurate and cost effective market research data collection as compared to other research methods.
- Integration of data collected using IVR and other market research methods by request.
- Candid and unbiased feedback on products and services - No response bias.
- A solid market research data collection method that is particularly useful for point of sale surveys, internal employee research, customer satisfaction surveys, patient satisfaction surveys, and political polling.