Discovery Research Group's SocialXploration product provides social media research that is more evolved than your standard "Listening" platform, and provides the next step in the social media research process.

We do more than just "listen" to social media, we measure, and analyze, and use it to predict and guide and solve business problems.  Social media analysis and online content measurement should offer more than positive and negative responses to your brand or products.  More evolution is available and SocialXploration is the solution.

Sentiment and current social media listening platforms tell you:

• When someone is talking about you.

• Whether they are generally saying positive or negative things.

• And, give you the opportunity to engage with the person speaking about your product or brand.

Social media listening is NOT the same as social media research.  SocialXploration is a social media research product.  Among other insights, SocialXploration will provide information on:

• Competitive Intelligence

• Emotional and motivational drivers

• Your brands strengths and weaknesses, your opportunities and threats (SWOT)

• The differences between you and your brand vs. your competitor and their brands

• Whether your advertising message is accomplishing what you intend it to accomplish

• Industry need assesment

• Market research insights and organizational understandings that are needed to provide educated business decisions and solutions

If you truly want to know what your customers, your competitors, and the online "world" is saying about you, you'll try SocialXploration.