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Providing market research strategies you need to make smart decisions.  

The following solutions, broken into three types (Brand Strategy, Customer Experience, Product Innovation), will provide you with the market research you need to answer just about any business question.  Please click on any of the links for more information. 

Brand Strategy

Ad and Logo Testing

We employ a variety of research methodologies to test ads and logo designs.  But one of the most effective methodologies we have found utilizes a two-stage approach. Lean more... 

Brand Equity and Value

People buy into brands because their beliefs, on a personal or business level, align with the values of the brand.  It’s important to understand the worth of your brand.  Learn more... 

Brand Image and Management

Managing your brands image is job number one for your marketing department.  However, with so many factors affecting the view customers have of your brand, tracking changes in perception over time can be a difficult task.  Learn more... 

Brand Positioning

Critical to the success of any brand is a strong USP (unique selling position) that sets the brand apart from the competition and causes people to feel a certain way about your company.  Our approach to brand positioning helps you better identify this USP.  Learn more...

Concept Testing

Concept testing is the process of employing both quantitative and qualitative research methods to evaluate consumer response to an idea before it is introduced to the marketplace.  Learn more...

Conjoint and Trade-offs

For the average consumer, there are multiple factors that are taken into consideration when making purchase decisions.  There’s a powerful way to find out what these factors are.  It’s called conjoint analysis.  Learn more...

Pricing Techniques

A well thought out pricing strategy can go a long way to contributing to brand equity.  However, few things can destroy a brands credibility faster than a poor pricing strategy.  Learn more... 

Customer Experience

Awareness, Attitude and Usage

Awareness, Attitude and Usage (AAU) studies allow brands to get to the bottom of brand recognition, their feelings toward a brand or product, and who uses a specific product or service.  Learn more...   

Consumer Behavior and Motivation

Consumer behavior and consumer motivation studies help brands to understand the key elements that buyers use to decide on purchases and how these buyers use the brand, product or service.  Learn more... 

Customer Loyalty and Evangelism

No advertising campaign or marketing program will do more for your company than your own customers loyalty and willingness to promote your business.  Learn more... 

Customer Satisfaction

One of the most common measurements of the customer experience is customer satisfaction.  Simply knowing how satisfied or dissatisfied your customers are isn’t enough, you need to know why.  Learn more... 

Events

It’s not always easy to measure the impact of your marketing efforts.  But with events (like concerts, community events, sporting events, etc.) the impact is much more direct, immediate, and measurable.  Learn more... 

Root Cause

Many companies take a Band-Aid approach to dealing with problems affecting the customer experience rather than deal with the problem itself, when really companies need to understand the source of any problem so that it can be fixed.  Learn more... 

Time Series

Are you accounting for the time element when you evaluate your brands performance?  How do you understand how your brand is likely to perform over time.  Learn more...

Voice of the Customer

Because brands interact with their customers at so many levels (sales, marketing, support, etc.), there's an increasing concern with how the customer is treated at every level of interaction.  Learn more...

Product Innovation

Consumer Generated SWOT

Most know that SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.  SWOT is used in business all the time to evaluate companies, launch new products, improve on brands, etc. However there is a catch.  Learn more...

Needs Assessment

With every company there is a difference between “what is” and “what should be.” Discovering these differences reveals a prioritized list of your customers “needs.” Learn more... 

Emotional Triggers

Whether they realize it or not, people typically use emotion to make decisions.  We use our head to justify these decisions, but more often than not, we go with how we “feel.”  Learn more... 

Market and Competitive Intelligence

When it comes to your competitors, what you don’t know can hurt you.  The need to gather market and competitive intelligence is a necessity today and is often driven by a specific objective.  Learn more... 

Product Development

There are essentially two ways to go about developing your product.  The first is to develop the product based on features you think your customers will want.  The second is to develop the product based on features you know your customers will want.  Learn more... 

Profiling and Segmentation

Aside for hats, gloves, and socks, one size rarely fits all.  The same can be said about a marketing plan.  Tailoring your marketing efforts so they resonate with a specific audience increases the effectiveness of your message.  Learn more...