Market Research SWOT (Strengths, Weaknesses, Opportunities, Threats) generated by your customers for your company...
Most know that SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.
SWOT is used in business all the time to evaluate companies, launch new products, improve on brands, etc. However there is a catch.
One of the biggest challenges with analyzing the SWOT for your business is YOU. You are the closest to your company, your product, your brand...and often you can't see the forest for the trees. You are the brand strategist, the owner, the insights director, the person that's responsible for coming up with all things innovative. This becomes a problem when you are evaluating SWOT because you are too close to your product, service or brand.
When most companies generate a SWOT, the process is easy...right? You bring a group of your employees into a room and document what you think your internal and external problems are, you highlight what's helpful and harmful to your business and then you walk away and fix what needs to be fixed. But have you ever wondered if you're just not getting at the "right" information...that your SWOT is not as useful as it should be? That's where we come in.
Discovery Research provides a SWOT solution. This is more than a handful of your insiders in a room, but a consumer generated SWOT using MOUNDS of Data...Big Data. SWOT becomes most useful when others tell you what your Strengths, Weaknesses, Opportunities, and Threats are, when your invested consumers and non-invested consumers, pinpoint your brand and tell you where you can really make a splash in your industry.
We provide SWOT from consumer sentiment...in many cases...from social content. If you're interested in chatting about how consumer generated SWOT can help you, please contact us.