Based on a number of university and government initiatives dating back to the 1980's, Discovery Research Group's text analytic platform is over 25 years in the making.  Our text analytic solutions will quickly uncover trends in massive amounts of text-based information, disclosing the voice, emotion, and motivation behind your products, services and brands. 

We have the experience you need to understand and analyze the key elements and underlying meaning of your unstructured text, open ended responses, candidate speeches, focus group transcripts and in-depth interviews. 

Our combination of human management with artificial intelligence and machine learning techniques place us at the forefront of the market research industry in text analytic solutions.

Why should you care about Text Analytics?

• Analyzing unstructured text will provide better insight into trends associated with your "Voice of the Customer" initiatives.

• Text analysis will uncover service issues and trends when applied to social media content or customer support or customer assistance logs.

• Text analytics will provide robust sentiment data surrounding your products and brands.

We turn text, in any form, into data for analysis and prediction, business solutions and understanding.