It's important to understand how your brand performs over time. We use market research techniques to understand how your brand tracks for forecasting purposes...
Are you accounting for the time element when you evaluate your brands performance? How do you understand how your brand is likely to perform over time. We use time series market research to answer these specific questions.
Key brand variables are much easier to understand when they've been tracked over an extended period of time. The analysis for this type of research (time series analysis) is not as simple as running a regression on your key variables and walking away. The time element associated with your brand, along with these key elements, need to be treated as their own seperate indicators of performance.
If you are trying to understand a trend, forecast future behavior, understand if the introduction of some new product or service will have an impact on your brand, or understand the key components of your brands success, time series will be very helpful to you and we can drive the market research process to make this happen.