National Do Not Call Legislation
Discovery Research Group welcomes state and national legislation that limits aggravating sales calls. We feel that over time this legislation will help citizens better understand the difference between sales calls and legitimate market research calls, and that the end result will be higher participation rates and higher data quality for all researchers.
Sometimes respondents confuse legitimate research companies with telemarketers and think that National "Do Not Call" legislation applies to both types of companies equally. This is not the case. Here are some examples:
[Do Not Call legislation] "Generally exempts polls without an explicit commercial purpose" (Margaret Adler, Attorney Advisor, July 17, 2003, FCC Policy Directorate)
A "seller" is one who conveys a "message [that] is initiated for the purpose of encouraging the purchase of or rental of, or investment in property, goods, or services, which are transmitted to any person." [See Report and Order, FC-03-153: Rules and Regulations Implementing the Telephone Consumer Protection Act of 1991 (Public Law 102-243, 47 United States Code 227)].
"We also note that calls that do not fall within the definition of "telephone solicitation" as defined in section 227(a)(3) will not be precluded by the national do-not-call list. These may include surveys, market research, political or religious speech calls." [See Report and Order, FC-03-153: Rules and Regulations Implementing the Telephone Consumer Protection Act of 1991 (Public Law 102-243, 47 United States Code 227)].
"The Committee does not intend the term telephone solicitation to include public opinion polling, consumer or market surveys, or other survey research conducted by telephone. A call encouraging a purchase, rental, or investment would fall within the definition, however, even though the caller purports to be taking a poll or conducting a survey." [See Report and Order, FC-03-153: Rules and Regulations Implementing the Telephone Consumer Protection Act of 1991 (Public Law 102-243, 47 United States Code 227)].
Discovery Research Group does not cross-compare any of our project specific phone lists against the National "Do Not Call" registry. By excluding any selected potential household, we would be eliminating individuals who may be interested in voicing their opinions or concerns. It is our responsibility to attempt to gather the opinion of each household in our sample list to ensure that the market research data we gather is accurate and the market research methodology is pure.
If you are still strongly opposed to participating in legitimate research studies that help companies, political parties, and government agencies accurately understand public opinion, simply tell our interviewer that you would like to be taken out of the sample we are calling from. This should result in no additional phone calls.