Social Media Research Pricing Examples

Typical Pricing*

Item

Up to 25k

Data Records

Up to 200k

Data Records

Up to 500k

Data Records**

Basic Data Collection (1 keword set)***

 $2,200

 $3,200

 $4,600

Additional Keyword Sets (each)***

 $400

 $600

 $900

Targeted Data Collection (per site)***

 $500

 $500

 $500

Basic Analysis (per model)

 $600

 $900

 $1,800

Advanced Analysis (per model)

 $900

 $1,200

 $2,400

Deeper Topic Dives (per topic)

 $300

 $425

 $550

Standard Report

 $1,200

 $1,800

 $2,700

PowerPoint Deck****

 $1,800

 $2,400

 $3,000

 

* - Assuming English-only, a simple complexity level, and a common project topic.

** - More than 500k records requires customized pricing.

*** - Basic sentiment and topic category models included.

****-An In-Person PowerPoint presentation by an analyst can be arranged for an additional $2,000 plus travel expenses

Basic Analysis Models include Net Sentiment, Attitude, Emotional Components, Evangelism Scoring, Brand Strength Scoring, and others.

Advanced Analysis Models include SWOT (Strengths, Weaknesses, Opportunities, Threats), Advanced Topical Analysis, Correlation, Phenomenology, and others.

 

Straightforward SMR Project

  • Additional Keyword Sets: 0
  • Number of Data Records: 10,000
  • Number of Targeted Sites: 0
  • Number of Basic Models: 2
  • Number of Advanced Models: 0
  • Reporting Options: Standard Report only
  • Timing from launch date 2-4 weeks
  • Total Price: $4,600

Click here to see example of a Simple SMR Project

Intermediate SMR Project

  • Additional Keyword Sets: 2
  • Number of Data Records: 150,000
  • Number of Targeted Sites: 2
  • Number of Basic Models: 3
  • Number of Advanced Models: 2
  • Reporting Options: PowerPoint Deck only
  • Timing from launch date- 4-6 weeks
  • Total Price: $12,900

Click here to see example of an Intermediate SMR Project

Complex SMR Project

  • Additional Keyword Sets: 7
  • Number of Data Records: 450,000
  • Number of Targeted Sites: 5
  • Number of Basic Models: 3
  • Number of Advanced Models: 3
  • Reporting Options: Standard Report and PowerPoint Deck
  • Timing from launch date- 6-8 weeks
  • Total Price: $32,100

 

Regardless of whether the project is straightforward, intermediate or complex, Discovery Research Group's Social Media Research is a custom product, tailored to fit the individual needs of each client.  Prior to determining price, a Discovery Research Group team member and the stakeholders involved will have to discuss and agree on the individual aspects that will be included in each project.  The pricing examples above are guidelines to assist you in factoring SMR into your project budgets. As project scope changes, so may pricing.