At Discovery Research Group we are dedicated to safeguarding and preserving your privacy when visiting our site, communicating electronically with us, when participating in surveys, or when we are conducting market research.
This Policy is updated from time to time so please review regularly.
Information We Collect
In operating our website we may collect and process the following data about you:
We may on occasion gather information regarding your computer while you are on our website. This enables us to improve our services and to provide statistical information regarding the use of our website.
Such information will not identify you personally. Unless you specifically enter your name and contact information, this is statistical data only and simply provides information about our visitors and their use of our site. This statistical data does not identify any personal details whatsoever.
Similarly, we may gather information about your general internet use through the use of a cookie file. Where used, cookies are placed on your computer automatically. Cookies are stored on the hard drive of your computer and help us improve our website and the services that we provide you.
All computers have the ability to decline cookies. This can be done by activating the setting on your browser which enables you to decline the cookies. Please note that should you choose to decline cookies, you may be unable to access some parts of our website.
Use of Your Information
The information that we collect and store relating to you is primarily used to either provide services to you, if you are seeking market research services. Or, if you are taking part in a survey, to provide market research related information that will not result in a sales call. In addition, we may use the information for the following purposes:
We do not share usage or tracking information with others. We will not reveal information about identifiable individuals to any organization or advertiser that is not associated with Discovery Research Group.
Storing Your Personal Data
Data that is provided to us on our website is stored on secure servers. In addition, details relating to any survey will be stored on secure servers to ensure its safety.
Disclosing Your Information
Where applicable to requests for products or services, we may disclose your personal information to any member of Discovery Research Group that the information pertains. Research information will only be disclosed to the company sponsoring the research and will not be provided to third parties.
Disclose of your personal information, without notice, will only occur if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Discovery Research Group, or this site, and, (b) protect and defend the rights or property of Discovery Research Group.
Benefits of Participating in Surveys
The market research industry is dedicated to providing valuable information to companies regarding their products and services, customer satisfaction and loyalty, and customer needs. Market research:
By answering market research surveys, consumers can make their opinions on products, services and issues heard. By providing direct feedback, the customer can influence products, services, processes and offers.
Likewise, political polling and social science research is also very important. By providing your opinions you can:
Almost 72 million Americans per year are interviewed in market research studies and political polls. Remember to participate the next time a researcher invites you to express your opinion - it's your opportunity to be heard!
Telephone Number Lists
As a market research company, rarely do we start with a customer list or other predetermined list of telephone numbers to call. In the majority of cases, we eliminate survey bias through Random Digit Dialing and Random Sampling.
Random Digit Dialing (RDD)
RDD is a selection of telephone numbers where the digits in the numbers are picked by chance, often randomly generated by a computer. This sampling technique allows listed, unlisted, and new telephone numbers an equal chance to be called.
Given a specified sampling procedure, all consumers within the known population have an equal chance to be selected for the research process.
Discovery Research Group's Code of Responsibility
All employees of Discovery Research Group promise to:
For more information, read http://www.mra-net.org/codes/expanded_code.pdf